About This Project

ROGERS MEDIA NEEDED A SITE REDESIGN. DURING THAT MOMENT, THEIR WEBSITE WAS NOT IN ALIGNMENT WITH THEIR OTHER BRAND SITES. FOR AN INFORMATIONAL SITE, IT WAS DIFFICULT TO USE, HAD TOO MANY OFF SITE PAGES, AND MANY OTHER EXTERIOR LINKS THAT LEAD USERS AWAY FROM THEIR EXPERIENCE. THE NEW REDESIGN NOW ALLOWS THE DEMOGRAPHICS, (MEDIA BUYERS) TO EFFECTIVELY USE THE SITE WITH EASY TO DIGEST INFORMATION, PROPERLY ARCHIVED AND NESTED PAGE LAYOUTS, PROPER HIERARCHY OF INFORMATION WITH EASY TO LINK & CUT AND PASTE DATA (IT’S A MEDIA BUYER’S THING). THE SITE IS ALSO RESPONSIVE AND LIGHT WEIGHT, THUS MAKING THE PAGES EASY TO DOWNLOAD AND NAVIGATE AROUND.

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RESPONSIVE, WEB