Along with the standard deliveries that included wireframes, graphic designs, user flow diagrams, and prototypes, we worked with the team to help amalgamate and streamline their design processes within WordPress and its CMS frameworks. By doing this, we helped their digital team by boosting their confidence in regards to how they aligned as a single unit that strictly focuses on how to best create and design for their target audience while continuing to meet their business objectives.
By introducing a newly created design system we were able to help Rogers Media to be able to focus on what matters most. This system brought all external links from the site, back into the Rogers digital ecosystem and gave them the ability to personalize for these newly added service offerings without detracting from the Rogers brand. This also assisted Rogers in providing both the team and company as a whole with the latest CMS design patterns- accompanied with Youtube tutorials, WordPress FAQs and theme author assistance.
Because there were various external partners, developers and audience needs, the newly created system, allowed designers and stakeholders to stage their updates for review to ensure consistency and brand alignment by using the same modules according to their already specified parameters. The following success’ were noted after the release of the newly designed website.
- A complete redesign of Rogers Digital Media that was actually designed for its intended target audience. This led to a tremendous increase in site visitation and vendor page sharing from the site.
- A streamlined approach to design that allows all parties access to design resources, guidance, and staged pages for approval before public release.
- Timeless assistance with WordPress and its CMS platform through constantly updates video tutorials, 247 hr help through the theme creator and up-to-the-minute updates for theme module, plugins and editors.
- A scalable and sustainable platform on which to consistently build upon, up/downgrade, morph and change based on current design trends and business needs.